Some Favorite Route 66 Photochrome Postcards

Club Cafe
This postcard of the Club Café in Santa Rosa, New Mexico, shows some great neon around the building. The Club Café was among the most famous eating establishments along Route 66, with a colorful and long history. Nute Epps opened the Club Café in 1935. Philip Craig and Floyd Shaw bought it in 1939 and ran it for over thirty years into the early 1970s. During these halycon years the Café became regionally known for its "fat man" signs and its sourdough biscuits and gravy. Unfortunately the Interstate highway and a McDonald's led to the final closing of the Club Café in August 1992. The fat man signs disappeared and the building stood empty for years until it was demolished in 2014. (Baxter Lane 34442)

Lettie's Restaurant
I picked this postcard of Lettie's Restaurant in Santa Rosa, New Mexico, simply for the building signs. The large plate glass windows indicate that the building itself looks like a modern yet common restaurant built in the late 1950s or early 1960s. But the sign style where a single letter of the word "RESTAURANT" occupies a separate sign element plus the round "Letties" sign plus the red arrow is "Googie" design. The cars parked in front look to be as late as about 1970 so my guess is the postcard was first printed about that time. All the vehicles are American except the Volkswagen beetle convertible on the corner. Lettie's is operating as the Route 66 Restaurant today. (Montgomery Pictures 150322)

Blackie's Place
There are several photochrome postcards of Blackie's Place in Moriarty, New Mexico, but I chose this one because of the big sign composed of white-on-red letters that spell out "BLACKIE'S CAFE CURIOS" and the good view of the stone "fins" that angle out between the windows. The 1950s-era cars lined up out front are nice too. Hubert "Blackie" Ingram opened Blackie's Place in 1945 and ran it until his death in 1966. His widow then ran it for almost another decade. (Ward Anderson - No Number)

Edgewood, New Mexico
This postcard of the 101 Stop in Edgewood, New Mexico, is interesting since it seems so typical of the roadside businesses in the American West. There is a Texaco sign and Texaco gasoline pumps with the glass globes on top in front, a painted sign indicates that "CURIOS" and "MOCCASINS" are offered for sale in the shop, and a café is in the distant part of the structure. (Petley S11033)