Central Avenue in Albuquerque Postcard Curiosity

Route 66 collector Steve Rider pointed it out an interesting observation to me when he was assisting me with this linen postcard index. Most linen postcards that are real-life scenes begin as photographs. The postcard company artist colors a master image for later use by the technicians who perform the color separation process and set up the presses to print the postcard. In this example artist(s) at the Curteich company were able to make two different color linen postcards from the same photograph. The reference photograph was most certainly a day light picture where the photographer captured the activities of busy Central Avenue in downtown Albuquerque, New Mexico. The image is looking west from where the Santa Fe Railroad tracks cross Central near First Street. Notice the sign for the Fred Harvey Hotel Alvarado in the left foreground. The Alvarado was the corner of First and Central. Like most Curteich color postcards, the colors are nicely saturated.

Central Avenue in Albuquerque Postcard
This Central Avenue Looking West from the Santa Fe Viaduct
in Albuquerque postcard is Curteich 8B-H1287 from 1948

Pictured below is a Curteich postcard of a night time view of Central Avenue. But it is fundamentally the same image as above but the artist selected dark colors to give it an appearance of being a night time view. All the same cars are there, of course, as are the buildings and signs. Since the two publisher numbers are barely out of sequence I think that these two postcards were prepared in the Curteich shop at very nearly the same time.

Central Avenue in Albuquerque Postcard
This Central Avenue Looking West by Night in
Albuquerque postcard is Curteich 8B-H1292 from 1948

These is the only "pair" of Route 66 linen postcards that I am aware that are based from the same photographic image and yet are colored so differently as to suggest a completely different time of day. (Thanks go to Steve Rider for pointing this out.)